OK Go’s contraption action

elliott bledsoe — Wed, 03 Mar 2010 01:40:16 +0000

Ok Go’s new film clip for “This too shall pass” shits all over Honda’s Accord ‘Cog’ commercial (Find ‘Cog’ under adverts on Honda TV). Watch as a Rube Goldberg contraption utilises the domino effect to fire paint into the band member’s face. I guess this is what happens when you take one power pop group needing to outdo their previous Grammy-winning viral hit, a group of enthusiastic engineers (from Syyn Labs), one abandoned Echo Park warehouse and a whole heap of stuff.

→ This too shall pass – RGM Version” on YouTube; “This too shall pass” official video on YouTube; bloopers on Shock TV.

The video, which had it’s ‘world premier‘ on YouTube on Monday, not only is a fun way to spend 3 minutes and 53 seconds, but apparently kept 60 engineers employed for three months (needing more than 30 people just to reset the machine after each run)! Awwww, OK Go simulate endorphins and the economy!! ^_^

♥ Kudos: Jessica Coates from Creative Commons Australia. ♺ Ping: Ok Go, ““This Too Shall Pass” World Premiere!”, 1 March 2010; Boing Boing, Mark Frauenfelder, “OK Go’s Rube Goldberg music video”, 2 March 2010.

popcult » Ok Go

OK Go’s contraption action